Marketing email from East Midlands Trains wrote:Online Price Freeze. London still from £11 each way.
Pay less for our Advance fares, only at eastmidlandstrains.co.uk
To help keep the cost of travel down in 2009, we're freezing our Advance fares at last year's prices when you book with us online. Just visit eastmidlandstrains.co.uk and you won't pay a penny more for our Advance fares than you did in 2008.
You can't buy our Advance fares for such low prices anywhere else. If you book at eastmidlandstrains.co.uk you'll save £1 for every single Advance fare. That means you'll save £2 if you book a second single Advance fare for your return journey.
Our price freeze is exclusive to eastmidlandstrains.co.uk and applies to the millions of Advance fares we have available each year, so you're guaranteed to get the best deal if you book with us online.
This is utter, utter bollocks.
I've just been to their website and did the same search for tickets I did the other day, when the cheapest fares were £19 (except for one that cost £14 and takes four hours for a journey that they can do in 2:10).
Granted, the journey that takes four hours, you can get a ticket for that costing £13 instead of £14. But apart from that, all the cheap 'Internet Advance' tickets are £21.
"You won't pay a penny more for our Advance fares than you did in 2008" - no, you'll pay twelve fucking quid more.